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Promoting Goodwill

By Colleen Akkerman

Taking responsibility for promoting goodwill in the world will help humanity’s progress. What exactly is goodwill? The dictionary defines it as “friendly, helpful, or cooperative feelings or attitude”.

Princess Diana said “Carry out a random act of kindness, with no expectation of reward, safe in the knowledge that one day someone might do the same for you.” She was the epitome of a “goodwill ambassador”, performing many acts of kindness with her charity work. She supported an international campaign to ban land mines. She was involved with charities that benefited children. She raised awareness of HIV/AIDS, cancer, and mental illness, and advocated ways to help those who suffered from these illnesses. Needless to say, she was a very compassionate person. She cared about, and dare I say, loved, her fellow man. She influenced people to want to be better and to do better.

We know of many famous people and organizations who have given their service to humanity. One such organization is Goodwill Industries, which was created in 1902 by volunteers who collected used clothing and provided jobs to people who “repaired” them, and then sold the items to fund services to help the most vulnerable population. Forbes named Goodwill Industries, along with several others, one of America’s most inspiring companies. This list was based on results from consumers…people like you and me. People have come to understand that by shopping and donating at their local Goodwill store, they are investing in their local community.

On a larger scale, we have the United Nations, an intergovernmental organization that is “tasked with maintaining international peace and security, developing friendly relations among nations, achieving international cooperation, and being a center for harmonizing the actions of nations”. I had the good fortune to visit the United Nations very recently, with my spiritual group, and I was totally impressed and in awe of what their objectives are. Clearly they stand for and care about humanity. They do a lot to protect human rights, they deliver aid to those people and countries in need. They promote sustainable development, and uphold international law. They are interested in contributing to solutions of world problems.

If you’re wondering what you can do to become a “goodwill ambassador”, let me give you some ideas. On that same bus trip with my spiritual group, we thought about ways that we could create goodwill and serve humanity. We came up with a lot of good ideas that really don’t take a lot of effort.

Such as:

Be present, listen carefully to what people are saying.

Have an attitude towards others of respect, appreciation, and

acceptance. Find one thing about them that reflects this.


Be kind. Do everything out of love and for God’s plan.

Allow the Father to speak and act through you with betterment for the Plan.

Open doors for people.

Share your time and talent.

Give a firm affectionate handshake.

Share an honest view of life.

Be open and willing to talk with people, including strangers.

Remind yourself that most of the time, other people are just

doing the best they know how to do.

Beautify walls…hire a mural painter.

Have patience.

Sing and write songs.

Write poetry and articles for newsletters such as Conscious Community.

Acknowledge others.


Say thank you.

Put your extra pennies and nickels in the change jar. If you’re

at the convenience store, and need a few pennies rather

than breaking a larger bill, you know how much you

appreciate having the change available.

Donate to organizations that are doing service in the world.

Lend your voice by standing up for something you believe in.

Be compassionate, kindhearted, and considerate.

Live by the Golden Rule.

Give hugs.

Give someone flowers to brighten their day.

There are endless opportunities for performing acts of kindness and goodwill. It’s all about service to your fellow human being.  Acts of goodwill help offset hate and negativity. Besides that, what you give, you get back tenfold. The Dalai Lama said “If you want others to be happy, practice compassion. If you want to be happy, practice compassion.” To be an ambassador of goodwill, simply have the intent to go about your day performing spontaneous selfless good deeds. Intentional kindness reduces stress, anxiety and depression. It’s a wonderful feeling to know that you are plugging into love and positivity. After all, a compassionate, thoughtful world is a peaceful world.

Mantras that you can say daily are:

I create goodwill for all.

I renew my dedication to the service of humanity.

And from the writings of Alice Bailey and The Tibetan Master Khul, “I will not be separative in my consciousness”.



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